Some people might be new to the idea of a Solution Consultant. What are they? What role do they play within an Adobe Experience Cloud project? A Solution Consultant is the fusion of an experienced Business Analyst (BA) and a Project Manager (PM), both of whom understand the needs of a Business Practitioner. This lean technique allows Hoodoo Digital to integrate natural leaders into your project without the bloated cost of multiple resources. Solution Consultants are your go-to subject matter expert for Adobe Experience Manager (AEM) implementations as well as the entire Adobe Experience Cloud. Working side-by-side with our Technical Architects, Solution Consultants are able to cut down the barriers and headaches associated with large teams. As an in-depth technical resource that has years of experience working in this field, a Solution Consultant can review your current marketing setup and help guide the necessary changes needed to improve your overall customer experience. Without knowing how AEM and the Adobe Experience Cloud work together, you could be wasting time, money, and resources for a quick band-aid fix. With a Solution Consultant, you will have guidance and leadership that will directly align with your current marketing needs and your vision for the future.