What is AEP(Adobe Experience Platform)
AEP helps to capture the customer journey. In AEP, data from various sources are stitched together using a schema. Thus an identity graph is built which is unique to a customer. AEP has a data lake where data from various sources are streamlined and fed into. This will be used to create profile data for a customer.
AEP is basically a combination of Real time customer profile + AI & machine Learning + Open Ecosystem
What are all the various data sets defined in AEP?
AEP has various data sets like,
Attributes: Characters like customer name, email, gender etc.
Identities: Unique identity info like ECID(experience cloud id), Email, membership id, phone no etc.
Segments : Categories like online shoppers, gender, Location. [one such use case is, these segments can be exported to utilize in an email campaign]
Behaviors: Like login to the website, installed appication, added an item to cart etc.
What AEP Solves?
AEP solves below concerns.
1. Disconnected identities.
2. Slow and vulnerable data transfer.
3. AI & ML operates in silos usually. Extraction of data is tough in such cases.
4. Data governance is not enforced usually(CCPA, GDPR etc)
5. Centralization of multiple features.