Hi @aembytes
In order for URL to be first in the Search Results, we need to boost nodeName in the respective index (that is used for fulltext query execution)
Example:
For a full text query like below, cqPageLucene is used.
path=/content/we-retail
fulltext=Skitouring
type=cq:Page
p.limit=-1
In order to have URLs that contain Skitouring to be rendered first than the jcr:title for instance, update the cqPageLucene as below and reindex.


Explain Query response:

Query Results:
Just for a cross check I have amended the title of "Experience" page to Skitouring (which we see as a result in 4th entry)

Suggest to check which index is used for your fulltext query execution(as evident by Explain Query) and boost nodeName and other properties of that index accordingly.
Update: Per official doc, boost should be of type "Double". (Screenshots from my local is when I used String and it works too)