Today, we are thrilled to announce that we have created the most powerful connection yet between Creative Cloud and Experience Cloud by integrating Adobe Photoshop and Lightroom’s world-class imaging technology natively into Adobe Experience Manager Assets, a platform used by the world’s top brands to manage and store hundreds of millions of assets.
By bringing the power of Photoshop directly to where the assets live, creative and marketing teams can now automate image editing on a massive scale, applying complex operations such as background removal, smart object replacement and even scripting through Photoshop Actions to thousands of files with a single click. Imagine you’re an art director responsible for creating a myriad of product images for online and print catalogs. Instead of having to manage multiple workflows for different audiences and deliverables, you can now create all of the assets you need, in the required formats, resolutions and dimensions without ever having to leave Experience Manager Assets. No desktop software necessary. In fact, this integration enables new workflows that would have been impossible to achieve with traditional desktop software.