Personalization using AEM Experience Fragments and Adobe Target | AEM Community Blog Seeding

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Personalization using AEM Experience Fragments and Adobe Target by Adobe

Abstract

With the ability to export AEM Experience Fragments into Adobe Target as HTML offers, you can combine the ease-of-use and power of AEM with powerful Automated Intelligence (AI) and Machine Learning (ML) capabilities in Target to test and personalize experiences at scale.

AEM brings together all of your content and assets in a central location to fuel your personalization strategy. AEM lets you easily create content for desktops, tablets, and mobile devices in one location without writing code. There is no need to create pages for every device—AEM automatically adjusts each experience using your content.

Target lets you deliver personalized experiences at scale based on a combination of rules-based and AI-driven machine learning approaches that incorporate behavioral, contextual, and offline variables. With Target, you can easily set up and run A/B and Multivariate (MVT) activities to determine the best offers, content, and experiences.

Experience fragments represent a huge step forward to link content creators with marketers who are driving business outcomes using Target.

Scenario Overview
WKND site is planning to announce a SkateFest Challenge across America through their website and would like to have their site users sign up for the audition conducted in each state. As a marketer, you have been assigned the task to run a campaign on the WKND site home page, with banners messages relevant to the users’ location and a link to the event details page. Let us explore the WKND site home page and learn how to create and deliver a personalized experience for a user based on his/her current location.

Users Involved
For this exercise, the following users need to be involved and to perform some tasks you might need administrative access.

Content Producer / Content Editor (Adobe Experience Manager)
Marketer (Adobe Target / Optimization Team)

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Personalization using AEM Experience Fragments and Adobe Target

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