Lunch & Learn: How Cisco is Delivering Value with Content Personalization in AEM
Date & Time: Tuesday, November 1, 2022 | 12:00 - 12:45pm ET
As part of Cisco’s mission to deliver best-in-class experiences, they want to ensure the content on cisco.com is relevant and contextual for their various audiences. Surfacing the right content to their users at the right time can help increase conversion at the correct stage of the buying cycle. In order to achieve this, Cisco required a solution that tailored access to certain content and experiences based on access levels or profile attributes. It was also imperative that they could drive this sort of personalization directly inside of AEM to set up and scale these activities more efficiently. Join us to learn more about how Cisco is using AEM to deliver personalized experiences to its consumers.
Key takeaways:
Key takeaways:
- Building and defining audience segments with AEM ContextHub
- Creating and managing content variations for use in targeting activities
- Best practices for using AEM Contexthub to preview and deliver personalized experiences
Kautuk Sahni
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