Predictive Audiences was born out of a Garage Week project by the authors of this blog. Once a year, for one week, Adobe grants engineers complete freedom to work on an idea that interests them. Some of the most innovative ideas across Adobe’s Digital Experience business unit were born out of Garage Week projects, such as ours.
When we started, we knew that our customers were spending a lot of time manually creating segments to deliver relevant experiences for the personas they had in mind. We also acknowledged that in many cases, they had a very small window to engage with their users and offer them a meaningful personalized experience, since many anonymous third-party cookies have a lifespan of just one session. We aimed to help our customers by leveraging Machine Learning and creating a system that would allow them to offer effective on-click personalization the instant they saw a user on their property, minimizing guesswork and reducing manual labor.
We are happy to say that we have achieved our vision and as of May 2020 Predictive Audiences is available for all Adobe Experience Platform Audience Manager customers. Over one hundred customers are using Predictive Audiences today to take the user’s personalization experience to the next level.