Hi @Rama_KrishnaNy
GenAI in Adobe Marketing Cloud (AMC):
AEM (Experience Manager) – Uses GenAI for content and asset generation via Firefly (image creation, auto-tagging, metadata, AI Assistant).
Usage seems less because it focuses on authoring productivity, not campaign orchestration.
Firefly – Core GenAI engine for image, text, and video generation, integrated across AEM, Campaign, and Creative Cloud.
AEP (Experience Platform) – Uses GenAI for data insights, segment creation, and AI agents to automate actions.
Adobe Target – Generates and tests personalized content variants using AI-driven recommendations.
Adobe Campaign & Marketo – GenAI creates email copy, subject lines, and chatbot replies for faster campaign setup.
Adobe Analytics (Sensei) – AI summarizes insights and recommends actions automatically.
Resources:
“Generative AI for Adobe Experience Manager as a Cloud Service” on the Experience League site — describes how AEM supports copy/image generation, audience-aware content, brand alignment. (Experience League)
“Adobe Generative AI” enterprise overview — shows how Adobe’s GenAI is integrated across products (content creation, personalization, brand-safe model) and offers ROI context. (Adobe Business)
“Generate Variations | AEM” docs — specific feature overview in AEM for creating content variations via GenAI. (Experience League)
“Generative AI in Experience Cloud Applications” — details GenAI use in other Experience Cloud products (e.g., Chat, Email, etc.). (Experience League)
Adobe’s “Transform content creation with generative AI” infographic/whitepaper — useful for high-level statistics and trends. (Adobe)
Hope this helpful 🙂
Regards,
Karishma.
