Cross-Device Analysis Using Adobe Experience Platform and Customer Journey Analytics | AEM Community Blog Seeding

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30-03-2021

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Cross-Device Analysis Using Adobe Experience Platform and Customer Journey Analytics by Adobe Tech Blog

Abstract

In this blog, we are explaining different approaches on how we can build a dataset in Adobe Experience Platform to perform cross-device analysis using Customer Journey Analytics which was incepted from multiple customer requests.

Statistics from various sources depict the usage of multiple devices across digital domains. This makes it interesting to get some insight into specific patterns of consumer behavior across devices.

While mobile usage is on the constant rise, tablets and desktops continue to mark their presence as well. Generally, around twenty percent of cross-device transactions completed on a desktop start on a smartphone, and 35% of those completed on a smartphone begin on a desktop. Ignoring to measure the cross-device performance, this alone could lead to poor decisions based on weak or insufficient data.

A study says globally, 31.6 billion connected devices are expected to be in use by 2023 in Figure 1.

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Cross-Device Analysis Using Adobe Experience Platform and Customer Journey Analytics

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