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Adobe Summit 2024, AEM Session | S407 How Bayer Captivated Users With an Omnichannel Strategy & Headless CMS

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Adobe Summit 2024 AEM LABs & Sessions

Session Details

Customers constantly move between multiple devices and platforms when interacting with brands, and they expect those experiences to be seamless. Learn how Bayer accelerated time to market and future-proofed their tech stack with a cutting edge, modern, headless CMS that empowers teams to use Adobe Experience Manager for their respective content delivery needs. Discover how Bayer: -> Improved content development workflows and team collaboration within its development teams and also cross-functionally with other key stakeholders -> Developed best practices and tips and tricks for managing and delivering experiences via headless content delivery in Experience Manager -> Improved overall customer experience and created real business impact

Session Schedule

28th March, 2024 | 10:30 AM - 11:30 AM

Speaker(s)

Tina Ngo - Adobe & Praveen Gaddam - Bayer

Moderator(s)

Adobe

Content Track

Content Management

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Kautuk Sahni
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