Adobe Summit 2024, AEM Session | S402 Content Strategy and Architecture: Design to Drive Velocity with GenAI

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Session Details

The role of content strategy has never been more convoluted or important. Because personalization and activation strategies rely on content, how content is defined must evolve. Explore a modern paradigm for content strategy with an emphasis on content architecture at scale, powered by GenAI. Through workflows, permissions, GenAI content assembly and authoring models, learn how content architecture is a crucial part of the infrastructure needed to achieve content velocity. Learn how to use GenAl to help you achieve personalization at scale. Join us to discuss: -> The interwoven systems of content strategy — GenAI, UX, architecture, marketing, and editorial practices -> Why content architecture, content variations, and a holistic view of strategy are critical to content velocity -> Intelligent assembly of assets, generative content pipelines, and metadata and profile attributes

Session Schedule

28th March, 2024 | 9:00 AM - 10:00 AM

Speaker(s)

Ash King - Adobe

Moderator(s)

Adobe

Content Track

Content Management

Session Registration URL

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