Adobe Summit 2022, AEM Session | S313 - Content and Commerce Integration Masterclass
Session Details
Join to learn immersive marketing techniques for a better customer shopping experience & best practices for Adobe's content and commerce integration framework Enterprises today strive to acquire and delight customers by creating seamless and immersive shopping experiences that remain consistent across multiple brands, storefronts, and geographies. Doing so requires connecting multiple content management and e-commerce systems together, which is often a slow and complex process. The latest version of Adobe’s Commerce Integration Framework (CIF) makes this process easier than ever before. Join us to learn more about:
1. The massive opportunity that linking content and commerce offers enterprises
2. Real-world tips, tricks, and best practices to ensure success for ambitious e-commerce projects
3. How to use CIF to accelerate integration and reduce time to value
Session Recording
Session Schedule
2022-03-15 | 14:30:00 PST | 30 Mins Duration
Speaker(s)
Martin Buergi
Moderator(s)
Adobe Resource(s)
Product(s)
Adobe Experience Manager
Full Schedule
Session Q&A
| Question | Answer |
| What's AEM? | Adobe Experience Manager - a Content Management System |
| aem is the same as sites right? never understood why it's called both | Sites is one module of AEM, correct. https://business.adobe.com/products/experience-manager/adobe-experience-manager.html |
| Can you give examples commerce components that can be part of a content focused page? | Hi, you can for example place a single product teaser or a single product details element with a Add-To-Basket button on a page. It is even possible to include dynamic product list, to show multiple products from a category or keyword in a list style on any page. |
| Can you give examples commerce components that can be part of a content focused page? | To add to Rene's answer: The high-level goal is to mix product data with content and make it shoppable without leaving the page. = seamless shopping experience |
| Can you give examples commerce components that can be part of a content focused page? | All out-of-the-box AEM components listed on the following page are available by default: https://github.com/adobe/aem-core-cif-components |
| Are there some live B2C examples using AEM + CIF? | we have over 200+ live customers. we can help with more example - also for specific industries. |
| how does one manage dynamic pricing? | We recommend to fetch dynamic data such as pricing / inventory client-side. |
Q&A
Please use this thread to ask the question related to this Session.
Don't forget to register yourself for this session using the registration link shared above.
Kautuk Sahni
We are coming up with a Live In-person Meetup in New York on Content & Commerce Optimization. See: https://adobe.ly/3A6DFYy | Join and Invite your Peers.
Kautuk Sahni
