This blog describes how Adobe Experience Platform Identity Service works with identity data to help our customers develop the information-rich profiles they need to engage their customers at a deeper level. Check out the preceding blog about Identity Graph here.
Identity is a core concept when it comes to building engaging and relevant customer experiences. Yet many enterprises struggle with building the rich and accurate 360-degree customer profiles necessary to deliver such experiences. The problems associated with establishing identity for enterprises is either they have an unmanageable amount of data or too little data. However, the primary challenge lies in connecting the data they have in a way that creates a meaningful representation of their customers’ identities.
At Adobe, we know that fragmented profiles developed with disconnected data result in failed attempts to deliver relevant, engaging experiences. Adobe Experience Platform Identity Service solves this problem at the root level by consolidating fragmented profiles and providing enterprises unprecedented opportunities to improve their customers’ experiences.