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ADOBE EXPERIENCE MANAGER - WHAT IS IT? | AEM Community Blog Seeding

kautuk_sahni
Community Manager
Community Manager

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ADOBE EXPERIENCE MANAGER - WHAT IS IT? by HENRIK FELD-JAKOBSEN

Abstract

Adobe Experience Manager functions as a Content Management System (CMS), a Digital Asset Management (DAM) system, a Cloud Service, and much more with extensive integrations across the Adobe Experience Cloud. Adobe Experience Manager (AEM) is the solution to content complexity. As companies increase in size, they must control and optimise digital media across numerous sites and channels.

In an ever-changing world, companies in both B2B and B2C commerce need to keep their marketing materials relevant to produce an omnichannel and personalised experience. For example, a Harvard study found that 73% of shoppers engage with brands across multiple channels, and omnichannel shoppers spend 4% more than shoppers completing their purchasing journey through a single channel. AEM will help you overcome the challenges of creating an omnichannel experience.

WHAT IS ADOBE EXPERIENCE MANAGER (AEM)?
Adobe Experience Manager (AEM) is an enterprise content management system that optimises the authoring, management, and delivery of content and digital media. AEM allows you to create unique digital experiences and manage fully context-specific messages that scale across products, services, organisations, and countries. According to Adobe, teams deliver new brand and country sites 66% faster and is 23% more productive after shifting to AEM. In short, it helps you give the right person a personalised message at the perfect moment.

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ADOBE EXPERIENCE MANAGER - WHAT IS IT?

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