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Adobe Experience Manager buoys U.S. census during pandemic | AEM Community Blog Seeding

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Adobe Experience Manager buoys U.S. census during pandemic by Don Fluckinger

Abstract

Holding up the 2020 U.S. Census as an example, Adobe made its case to U.S. government users that its cloud content management and web experience tools can serve up rich digital experiences, as Congress opens up its coffers to fund IT modernization.


The census is taken once every 10 years and boasts the largest peacetime mobilization of U.S. civilians in order to count its population, said Christina Stoehr, chief of the U.S. Census Bureau's web and new media branch. In the midst of the COVID-19 pandemic and social distancing, the national self-response rate was 57.3% as of current data through May 5, exceeding the planners' expectations, she said.

Digitizing the census-taking process saves $107 in taxes for each citizen who fills it out, with a potential savings of $55 million over the course of the census, said Stoehr, who discussed the project at the Adobe Digital Government Symposium. The census launched digitally earlier this year on Adobe Experience Manager, and enables citizens to fill it out online for the first time.

"The U.S. census serves as a recent example of how dedicated focus on [IT] modernization and customer experience can transform how mission outcomes are delivered," said Suzette Kent, the federal CIO, in her conference keynote. "Our up-front investments prepared the government to continue operations, even when the COVID-19 crisis [began]."

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Adobe Experience Manager buoys U.S. census during pandemic

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