Adobe announces new AI capabilities to help businesses gain insights, transform data into digital experiences | AEM Community Blog Seeding

Adobe announces new AI capabilities to help businesses gain insights, transform data into digital experiences by John Bates

Abstract

The relationship between consumers and brands is evolving. Consumers today are more privacy-aware and attentive to the data they share, but also want to connect to brands in a way that feels personalized, relevant, and easy. As the world slowly starts to open back up after the COVID-19 pandemic, brands want to connect the data from consumers’ new digital behaviors with their offline actions to have a full view into the customer journey and deliver compelling experiences to each customer.

That’s why today, at Adobe Summit, we are announcing Adobe Customer Journey Analytics, a new enterprise application in Adobe Experience Cloud. Built on Adobe Experience Platform, Adobe Customer Journey Analytics enables brands to connect omnichannel data into a unified view, easily visualize and analyze complete customer journeys, and access real-time analytics dashboards anywhere — all at scale and speed.

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Adobe announces new AI capabilities to help businesses gain insights, transform data into digital experiences

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