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katrina_plucker
katrina_plucker
Level 2
November 2, 2015
Solved

Campaign Tracking Code "Unspecified" Line Item

  • November 2, 2015
  • 1 reply
  • 3721 views

I'm having issues within the Campaigns reports getting a line item named "Unspecified."  Unfortunately, even when I try to filter it out it either A) Doesn't remove it from the list or B) Indicates there is no data available at all.  I'm not quite sure why it's populating to begin with and would like somehow to remove from my list of data.  I'm trying to share this information with leadership teams and don't want this to be of confusion.  It is also doesn't allow the rest of the data to populate on the graph.  Does anyone know why I am getting this "Unspecified" line item and how to get rid of it?

Attached:  Image of report

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Best answer by TanmayMathur

Hi Katrina,

I think this document with give an answer to both of your questions - https://helpx.adobe.com/analytics/kb/none-unspecified-and-unknown.html

It may be that at the time at event was fired the campaign variable did not have a persisting value. This could be due to the visitor not arriving via a campaign (such as direct traffic), or it could be improper campaign tagging.

If you suspect a campaign is improperly tagged, I'd recommend pretending to be a visitor, click through the campaign, and check the debugger to make sure the campaign variable is triggered on the following page.

Thanks

1 reply

TanmayMathur
Adobe Employee
TanmayMathurAdobe EmployeeAccepted solution
Adobe Employee
November 2, 2015

Hi Katrina,

I think this document with give an answer to both of your questions - https://helpx.adobe.com/analytics/kb/none-unspecified-and-unknown.html

It may be that at the time at event was fired the campaign variable did not have a persisting value. This could be due to the visitor not arriving via a campaign (such as direct traffic), or it could be improper campaign tagging.

If you suspect a campaign is improperly tagged, I'd recommend pretending to be a visitor, click through the campaign, and check the debugger to make sure the campaign variable is triggered on the following page.

Thanks

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