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Adobe Analytics Data Layer

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3/25/24


Adobe Analytics Data Layer Overview

  by @Imran__Khan 

Overview

Adobe Analytics Data Layer

 

Data Layer is a JavaScript object contains page data. Data Layer object allow us to pass data from site to Adobe analytics.

 

This blog will help site development team to take primary responsibility for ensuring the correct population of data layer objects with accurate values. Review this page with your site development team to align expectations between teams effectively.

 

Adobe’s recommended data layer specifications is optional. If you already have a data layer, or otherwise choose not to follow Adobe’s specifications, make sure that your organization aligns on what specification to follow.


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