I have recently started using Audience Manager and quite often after creating a trait I see that the UTR is 0 while Total trait population has results. I can see data for the same in Adobe Analytics. Also wanted to mention that the trait was created by a user over a year ago and the UTR is still 0. Cannot understand the discrepancy. Can someone advise?
Hello,
We may need some more information on this. Are the traits rule-based or onboarded?
Are you saying the unique trait realizations is 0 for every metric (1 day, 7 days, 14 days, 30 days, 60 days, 90 days, and lifetime)?
If the lifetime for unique traits realized isn't 0, it could mean that all the data for the trait was seen 90+ days ago, and the trait is set to never expire.
Regards,
Shane Nielson
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