TTL and Match Rate

TimeIndicator

29-09-2019

Hi,

I had a look at our event code with the ibs sync for ad server.  It seems that AAM has TTL of 10080, while the ad server has 20810.  Does this mean, the match rate or even the cookie sync is incorrect?  How does this impact the numbers in our ad server?  Any insights on this helps.

Thanks

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