Trait to Trait Overlap Report - First to Third Party Traits | Community
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glennb29356951
Level 4
July 18, 2018
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Trait to Trait Overlap Report - First to Third Party Traits

  • July 18, 2018
  • 4 replies
  • 4410 views

Hello,

I just found the Trait to Trait overlap report and I was wondering why I don't have the ability to select third party traits?  I've subscribed to many data feeds with segments and overlap selected at a $0.00 CPM.

Shouldn't I be able to see the overlap of my first party traits with the third party traits in order to make educated choices on who to buy data from?

Please let me know. Thanks. Glenn

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    Best answer by Jignesh_Bhate

    Hi Glenn

    You definitely have a feature within AAM's trait-2-trait overlap report to discover unique visitors between your 1st and 3rd party traits. However, there's a minimum threshold required as mentioned in Data Sampling and Error Rates in Selected Audience Manager Reports for these to surface up in the reports UI

    • Traits: 28,000 over a 14-day period.
    • Segments: 70,000 real-time users over a 14-day period.

    Thanks,

    Jignesh

    4 replies

    Jignesh_Bhate
    Jignesh_BhateAccepted solution
    Level 3
    July 18, 2018

    Hi Glenn

    You definitely have a feature within AAM's trait-2-trait overlap report to discover unique visitors between your 1st and 3rd party traits. However, there's a minimum threshold required as mentioned in Data Sampling and Error Rates in Selected Audience Manager Reports for these to surface up in the reports UI

    • Traits: 28,000 over a 14-day period.
    • Segments: 70,000 real-time users over a 14-day period.

    Thanks,

    Jignesh

      Gaurang-1
      Gaurang-1
      Level 9
      July 31, 2018

      Hi glennb29356951

      Were you able to find something relevant for your query here?

      Gaurang

      G
      glennb29356951Author
      Level 4
      July 31, 2018

      Yes. Thank you.

      G
      glennb29356951Author
      Level 4
      July 31, 2018

      Yes thank you.

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