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WesPhg
Level 2
March 3, 2021
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Trait Expressions - Signals Questions

  • March 3, 2021
  • 1 reply
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Hi,
 
Just had two general questions regarding trait creation within Adobe Audience Manager:
 
Question #1
When creating a trait with multiple signals joined with an 'AND' in the trait expression: for a user to qualify for the trait: do the users need to satisfy all the signals (in the trait expression) based on the same hit, or same visit/session or same ECID? 
 
Question #2
When setting up a trait with signals in the 'trait expression' section, if there are no Boolean Expressions (AND, OR and NOT) between the signals. How does Adobe treat the multiple signals found in the trait expression?
 
Thanks for your help!
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Best answer by shweta_singh

Hi @wesphg ,

 

Pease find my answers inline:

 

Question #1
When creating a trait with multiple signals joined with an 'AND' in the trait expression: for a user to qualify for the trait: do the users need to satisfy all the signals (in the trait expression) based on the same hit, or same visit/session or same ECID? 
For a user to qualify for the trait, he should satisfy all the signals in the same hit i.e. all the signals present in trait expression should be passed in same call.
 
Question #2
When setting up a trait with signals in the 'trait expression' section, if there are no Boolean Expressions (AND, OR and NOT) between the signals. How does Adobe treat the multiple signals found in the trait expression?
In that case, the default operator is "OR" and the signals are evaluated using OR operator.
 
Regards,
Shweta

1 reply

S
Adobe Employee
shweta_singhAdobe EmployeeAccepted solution
Adobe Employee
March 4, 2021

Hi @wesphg ,

 

Pease find my answers inline:

 

Question #1
When creating a trait with multiple signals joined with an 'AND' in the trait expression: for a user to qualify for the trait: do the users need to satisfy all the signals (in the trait expression) based on the same hit, or same visit/session or same ECID? 
For a user to qualify for the trait, he should satisfy all the signals in the same hit i.e. all the signals present in trait expression should be passed in same call.
 
Question #2
When setting up a trait with signals in the 'trait expression' section, if there are no Boolean Expressions (AND, OR and NOT) between the signals. How does Adobe treat the multiple signals found in the trait expression?
In that case, the default operator is "OR" and the signals are evaluated using OR operator.
 
Regards,
Shweta
    W
    WesPhgAuthor
    Level 2
    March 4, 2021

    Thanks @shweta_singh for your answer! I have one more similar question; when there are multiple traits within a segment: do the users need to satisfy all the traits for the segment based on hit or visits/session or same ECID?

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