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C82028302
Level 3
April 17, 2019
Solved

Server side forwarding vs DIL

  • April 17, 2019
  • 4 replies
  • 7276 views

hello!

hoping to receive some clarity around the differences of using adobe analytics server side forwarding (SSF) to send data into AAM compared to just using the DIL code. Specifically from an ingestion / time proceasing stand point. If I implement SSF will my analytics information reach the AAM servers faster than if I were to use DIL?

main point of consideration is performing same page personalization. Solutions in use for this scenario are adobe analytics, AAM, target and the ID service enabled for sharing segments from AAM to target.

Thansk so much.

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    Best answer by shweta_singh

    Hi caseyo84500701​,

    I don't think there is any difference between the two because ultimately data is getting captured in traits and segments. SSF also instantiates audience management module and DIL code also instantiates audience manager.

    For instance ,you can utilize DCS server to server APIs, if you directly want to send in data to DCS servers.

    4 replies

    S
    snehaparmar
    Level 2
    April 17, 2019

    Hi,

    As per my understanding same page/hit personalization is only possible with audiences created within Target. With AAM -analytics audiences next hit personalization can be done via target. I think DIL code will cost you for additional calls as compared to SSF.

    S
    Adobe Employee
    shweta_singhAdobe Employee
    Adobe Employee
    April 19, 2019

    Hi caseyo84500701

    In case you have adobe analytics the recommended way of data transfer is SSF. Using DIL in addition with SSF would end up just doubling your billable server calls.

    Regards,

    Shweta

    C
    C82028302Author
    Level 3
    April 19, 2019

    Hi Shweta,

    Yes, thank you. I'm aware that it would result in double signal processing. Any opinion on if SSF or DIL captured will reach the AAM Data collection servers (DCS) faster?

    S
    Adobe Employee
    shweta_singhAdobe EmployeeAccepted solution
    Adobe Employee
    April 25, 2019

    Hi caseyo84500701​,

    I don't think there is any difference between the two because ultimately data is getting captured in traits and segments. SSF also instantiates audience management module and DIL code also instantiates audience manager.

    For instance ,you can utilize DCS server to server APIs, if you directly want to send in data to DCS servers.

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