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Send advertising ids to AAM

JulZur
Level 1
Level 1

Hi there,

following use case: we would like to send advertising ids (idfa, android id) to AAM via Adjust callbacks and use them to build audiences. Are there any predefined key-value pairs to use or can we define a custom key-value pair for this? 

 

Example: 

https://app.adjust.com/abc123?event_callback_xyz456=https://example.demdex.net/event?c_advertisingid...

 

Thanks & best

 

 

1 Reply
Prabhat25
Employee
Employee

Hi Julzur,

 

You can use "d_cid" parameter in order to send Advertising Ids like IDFA & GAID in AAM.

Syntax- d_cid=data provider ID%01user ID

Example call- 

https://subdomain.demdex.net/event?d_cid=20914%01GAID%011&d_rtbd=json&d_sid=Trait_ID

 

where data provider Id is Data source Id

User ID is cusotmer ID/Advertising ID

d_sid is Trait ID (if you want to qualify for an existing Trait)

 

You can check all supported attributes for DCS API calls in below documenation:

https://experienceleague.adobe.com/docs/audience-manager/user-guide/api-and-sdk-code/dcs/dcs-api-ref...

 

Thank You

Prabhat Upadhyay