Pros and Cons of creating Audiences in AAM or People Core Service

[eliass70302877]

Hi,

what are the Pros and Cons of creating an Audience in AAM versus creating an Audience in People Core Service?

Are there any Use Cases for which you want to use either the Core Service or the Audience Manager?

Thanks in advance!

[snehaa30982388]

Hi,

Some of my observations are below.

1) In Core services there is a limitation in size of file that can be uploaded in customer attribute if you want to create audience based on offline attributes ( i guess it is 100 MB) but if you have large data file AAM is preferred option

2) Limited options in real time analytics audience to create complex segment with analytics data however it is feasible to create complex audience based on analytics data in AAM.

3) Segments created in core services do not do cross device profile link which AAM does

[hirashim · Accepted solution]

There is a good help doc article that explains the pros/cons of AA, AAM/Shared Audience, and Target.  Please refer to the link below:
Audience creation options in Adobe Experience Cloud