Profile merge rule suggestion | Community
Skip to main content
T
TimeIndicator1
Level 3
August 28, 2019
Solved

Profile merge rule suggestion

  • August 28, 2019
  • 3 replies
  • 4786 views

Hi Team,

Can someone please explain how the following profile merge rule works?  How does last authentication +  device co-op work in terms of logic?  For example, does the user has to be authenticated first then device co-op kicks in or is it a parallel execution?  Basically, it uses both lanes to match data.

Thanks

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by shweta_singh

Hi there,

When profile merge rule uses last authentication ,that means AAM uses traits from a previously logged in state i.e. on Last logged in profile + device.

For more information on what are profile merge rules and how to use them,you can watch one of the office hour session delivered on profile merge rules.Below is the link for same:

Adobe Audience Manager: Profile Identification with Profile Merge Rule

Regards,

Shweta

3 replies

S
Adobe Employee
shweta_singhAdobe EmployeeAccepted solution
Adobe Employee
September 3, 2019

Hi there,

When profile merge rule uses last authentication ,that means AAM uses traits from a previously logged in state i.e. on Last logged in profile + device.

For more information on what are profile merge rules and how to use them,you can watch one of the office hour session delivered on profile merge rules.Below is the link for same:

Adobe Audience Manager: Profile Identification with Profile Merge Rule

Regards,

Shweta

T
TimeIndicator1Author
Level 3
September 4, 2019

Hi Shweta,

Thanks for the information.  One quick question though, when we are onboarding mobile device IDs and the inbound is set to 'customer id' and 'device advertising ID' and the outbound has no authentication, having profile merge rule as current authentication would affect that or it will bypass that?

Thanks

S
Adobe Employee
shweta_singhAdobe Employee
Adobe Employee
September 6, 2019

Hi there,

When profile merge rule is set as current authenticated,it means AAM uses traits that occurred in a logged in state on the device(s) for segmentation i.e. on Profile level.

Also,when it comes to mobile device Ids,we can always utilize global mobile data  sources​ to onboard data.

Regards,

Shweta

Terms & ConditionsAccessibility statement

Loading footer...