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Leads Scoring

1982luca
Level 8
Level 8

Hi guys,

 

Any idea how to implement Leads Scoring?

 

Thanks

2 Replies
Gaurang
Level 10
Level 10

Hey,

 

Can you share more details about - Leads Scoring ?

 

Thanks,

Gaurang

cdermody
Level 2
Level 2
I would speculate that he is wondering if ACS can be configured so that engagement can be measured, in the form of a lead score, as profiles engage with content delivered through Adobe Campaign Standard. E.g. If an audience was sent a delivery, non-opens would merit no score, opens would merit "x" score, and clicks would merit "y" score. As campaigns are carried out, these scores would lead to a better determination of profiles engaging with your content vs. those that are not.