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SOLVED

How to provide Customer IDs through URL destination

ulih96772852
Level 1
Level 1

Hi,

I'd like to better understand if (and when, how) it is possible to send Customer IDs instead of segment information through an URL destination. I have done it as a batch destination to a S3 bucket, so the external Customer ID matching part is clear. Just need some support for the real time outbound URL destination and the corresponding mapping.

Thanks a lot

Uli

1 Accepted Solution
shweta_singh
Correct answer by
Employee
Employee

Hi Uli,

My name is Shweta and I am from audience manager support team.

I would like to clarify here that AAM’s URL Destination is essentially a partner’s(the platform receiving the data e.g. Google/Facebook or other targeting platform that the client wishes to send segment data to) own pixel that is fired by AAM on behalf of the partner, used to transfer segment data to partners.

URL destinations are typically used for offsite targeting and require a site visit in order to pass the data to the partner.You should not use it for passing CustomerIds. For that matter,you can utilize our DCS API calls:

DCS Event Call APIs

Thanks,

Shweta

View solution in original post

1 Reply
shweta_singh
Correct answer by
Employee
Employee

Hi Uli,

My name is Shweta and I am from audience manager support team.

I would like to clarify here that AAM’s URL Destination is essentially a partner’s(the platform receiving the data e.g. Google/Facebook or other targeting platform that the client wishes to send segment data to) own pixel that is fired by AAM on behalf of the partner, used to transfer segment data to partners.

URL destinations are typically used for offsite targeting and require a site visit in order to pass the data to the partner.You should not use it for passing CustomerIds. For that matter,you can utilize our DCS API calls:

DCS Event Call APIs

Thanks,

Shweta

View solution in original post