How often does profile merge rule "Authenticated Activity" graph update?

[mandeepkang1981]

How often does profile merge rule "Authenticated Activity" graph update?

[harishd90 · Accepted solution]

Hi Mandeep,

Profile merge report data is updated daily. Please refer to the profile merge documentation below for more information.

Report Metrics for Profile Merge Rules

Regards,

Harish

[mandeepkang1981]

thanks harishd90​

One more question. I have more than 1 authenticated profile option. Userid and Emailid. Userid is an older id which is showing a large number of cross device customers and small amount of active customers. This is normal because this helps me realized a match rate.

However, I have created a new id called Emailid. The logic is similar to Userid however, it captures a larger net of authenticated users. The issue is that I am getting a 98% match rate. Is this because something is not implemented correct or is this a limitation of AAM where only 1 id is able to show full net of cross device users.

Please see screenshots below.

user id

email id

[harishd90]

Hi Mandeep,

You can create up to 3 different profile merge rules with cross-device data sources. Please note that:

• Active People: The number of people who have authenticated to your site for the last 60-days.
• Cross-Device: The total number of Cross-Device IDs stored in the Data Source of the selected Authenticated Profile for the lifetime that the data source has existed.

Below points may help you troubleshoot the newer rule:

• When was the newer profile merge rule/cross-device data source created? (It looks like it is pretty recent as the numbers seem very low compared to your other rule; and in which case, the active users wouldn't have had a chance to use other devices).
• Profile merge rules- are both the rules similarly configured?
• ID sync - Has the id sync for email id been correctly configured?

Hope this helps.

Best,

Harish

[mandeepkang1981]

Hi Harish,

We have not yet applied/selected the new email id and saved it in profile merge rule setup. It is just collecting data right now and not being used.

Thanks,

Mandeep

[harishd90]

Hi Mandeep,

It sounds like the rule is quite recent. You should see the active user % go down with time as your active userbase has a chance to go to your platform using their other devices. Let me know if you need further help.

Regards,

Harish