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Google Ads&Facebook Tracking

franciscor54562
Level 2
Level 2

Hi all!

Im familiar with how pixel tracking works but I have a doubt related to which type of event could be tracked from Google Ads & Facebook. Is it "imp", "click" or both of them. I'm aware there is only one field to fill with macro tracking

I think only "click" is allowed for both destinations ( Google Ads & Facebook). Am I right?

Thank you all!

3 Replies
TimeIndicator
Level 3
Level 3

Hi,

For Google, you can track both impression and click using adobe pixel.

Thanks

franciscor54562
Level 2
Level 2

Only through the DSP but not in Google Ads.

In google Ads only clics are available

josel49165863
Level 1
Level 1

Yes, you can track both impressions and clicks only through the DSP. In both Google Ads and Facebook you can only track clicks.