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SOLVED

Email impression pixel tags

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Level 2

Hello there,

I would like to capture email open's in Audience Manager. I used the following script tag and placed it in the footer of the email but was not able to see the data in the unused signals report.

Is the following the correct format for the pixel? Also, where in the html of the email is this tag supposed to be placed...the footer? the header?

<img src="http://companyname.demdex.net/event?d_event=imp&source=email&campaign=test">

I use d_campaign for media pixels. Not sure if they need to be the same or not.

Thanks,

Mandeep

1 Accepted Solution

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Correct answer by
Employee

Hi Mandeep,

You can format the email pixel as follows:

<img src="http://companyname.demdex.net/event?d_event=imp&d_source=email&d_campaign=test>

When you create a trait, you would use the rule:

d_campaign == "test"

Hope this helps!

Thanks,

Leticia

View solution in original post

6 Replies

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Level 3

There is a minimum count for data to populated in unused signal report. You might not be hitting this minimum.

Pixel looks ok to me. My recommendation would be to create a trait/segment based on this and map it to a cookie destination. Then open the email in a browser that support the img request (confirm it fires in the network analyzer) and then go to the client.com site and check the response for the demdex call and confirm that you qualified for this trait/segment by seeing the segment mapping in the JSON response.

Thanks,

Jerry Helou, Ph.D

Digital Experience Architect

<http://www.softcrylic.com/>

T: +1 302-381-2883

www.softcrylic.com<http://www.softcrylic.com/>;

<https://www.linkedin.com/in/jirarhelou/>

<https://softcrylic.com/e-books/marketers-play-book/?utm_source=Email-Signature-JNH&utm_campaign=AdobeSummit-2018&utm_medium=Softcrylic>

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Level 2

Thanks Jerry

I use &d_campaign= for media ads. What should I be using for email c_?

Im trying to understand the difference.

Thanks!

Avatar

Correct answer by
Employee

Hi Mandeep,

You can format the email pixel as follows:

<img src="http://companyname.demdex.net/event?d_event=imp&d_source=email&d_campaign=test>

When you create a trait, you would use the rule:

d_campaign == "test"

Hope this helps!

Thanks,

Leticia

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Level 5

Hi there, jumping in to ask again since it has not been answered in the string, where in the html of the email is this tag supposed to be placed...the footer? the header?

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Community Advisor

Hi Glenn,

Since this is a 1x1 image pixel, you need to place this anywhere in the HTML body. For more information on demdex pixel, check this discussion:

Re: Click pixel vs impression pixel

Thanks,

Varun Kalra