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M
mandeepkang1981
Level 2
July 11, 2018
Solved

Email impression pixel tags

  • July 11, 2018
  • 6 replies
  • 7045 views

Hello there,

I would like to capture email open's in Audience Manager. I used the following script tag and placed it in the footer of the email but was not able to see the data in the unused signals report.

Is the following the correct format for the pixel? Also, where in the html of the email is this tag supposed to be placed...the footer? the header?

<img src="http://companyname.demdex.net/event?d_event=imp&source=email&campaign=test">

I use d_campaign for media pixels. Not sure if they need to be the same or not.

Thanks,

Mandeep

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    Best answer by Leticia_Isaacs

    Hi Mandeep,

    You can format the email pixel as follows:

    <img src="http://companyname.demdex.net/event?d_event=imp&d_source=email&d_campaign=test>

    When you create a trait, you would use the rule:

    d_campaign == "test"

    Hope this helps!

    Thanks,

    Leticia

    6 replies

    J
    JerryHe1
    Level 3
    July 11, 2018

    There is a minimum count for data to populated in unused signal report. You might not be hitting this minimum.

    Pixel looks ok to me. My recommendation would be to create a trait/segment based on this and map it to a cookie destination. Then open the email in a browser that support the img request (confirm it fires in the network analyzer) and then go to the client.com site and check the response for the demdex call and confirm that you qualified for this trait/segment by seeing the segment mapping in the JSON response.

    Thanks,

    Jerry Helou, Ph.D

    Digital Experience Architect

    <http://www.softcrylic.com/>

    T: +1 302-381-2883

    www.softcrylic.com<http://www.softcrylic.com/>;

    <https://www.linkedin.com/in/jirarhelou/>

    <https://softcrylic.com/e-books/marketers-play-book/?utm_source=Email-Signature-JNH&utm_campaign=AdobeSummit-2018&utm_medium=Softcrylic>

      M
      mandeepkang1981Author
      Level 2
      July 11, 2018

      Thanks Jerry

      I use &d_campaign= for media ads. What should I be using for email c_?

      Im trying to understand the difference.

      Thanks!

      Leticia_Isaacs
      Adobe Employee
      Leticia_IsaacsAdobe EmployeeAccepted solution
      Adobe Employee
      July 13, 2018

      Hi Mandeep,

      You can format the email pixel as follows:

      <img src="http://companyname.demdex.net/event?d_event=imp&d_source=email&d_campaign=test>

      When you create a trait, you would use the rule:

      d_campaign == "test"

      Hope this helps!

      Thanks,

      Leticia

        M
        mandeepkang1981Author
        Level 2
        July 13, 2018

        Thank you for the confirmation! Appreciate it.

        G
        glennb29356951
        Level 4
        May 21, 2019

        Hi there, jumping in to ask again since it has not been answered in the string, where in the html of the email is this tag supposed to be placed...the footer? the header?

        Varun_Kalra
        Varun_Kalra
        Level 9
        May 27, 2019

        Hi Glenn,

        Since this is a 1x1 image pixel, you need to place this anywhere in the HTML body. For more information on demdex pixel, check this discussion:

        Re: Click pixel vs impression pixel

        Thanks,

        Varun Kalra

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