Daily difference population between segments in AAM and Facebook destination. | Community
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Ciber1948
April 13, 2021
Question

Daily difference population between segments in AAM and Facebook destination.

  • April 13, 2021
  • 1 reply
  • 1134 views

Significant daily difference in population between segments in AAM and Facebook destination created the same day. Does anyone have and explanation why this might be happening?

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1 reply

Rachit_Sachdev
Rachit_Sachdev
Level 2
June 3, 2021

Hi @ciber1948 ,

 

What kind of Facebook destination are you using- URL based or People based?

Please make sure that the  Facebook pixel call is being fired upon a visitor's successful qualification for the segment based out of AAM. 

 

-Rachit

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