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Daily difference population between segments in AAM and Facebook destination.


Level 1

Significant daily difference in population between segments in AAM and Facebook destination created the same day. Does anyone have and explanation why this might be happening?

1 Reply


Level 2

Hi @Ciber1948 ,


What kind of Facebook destination are you using- URL based or People based?

Please make sure that the  Facebook pixel call is being fired upon a visitor's successful qualification for the segment based out of AAM.