Hi,
I recently started playing with Customer Attributes available in Profiles & Audiences of Marketing Cloud. I've noticed that once my Customer Attribute Source is created an corresponding Data Source is created in Audience Manager.
Is it possible to create traits in AAM using that Data source, and then create Segment that can be used in Target ?
Let's imaging following scenario
How trait can be build using that data source ? what variables I should used in trait expression ?Then on the page my understanding of the implementation process is as follows:
Can some one help on this and provide the solution/suggestion on the same?
This was posted earlier at : Re: Customer Attributes in Audience Manager
Thanks
Kapil Malik
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Hi Kapil,
I can answer some of your queries.
First, for integrating Target and AAM, there is no action required from your end. You just need to make sure Shared Audience is provisioned. Then all AAM segments will show in Target while creating Activity.
I will explain the use case in terms of AAM only:
This was all about onboarded trait in AAM. You can also have rule based traits, that qualify based upon the real time activity of the users. You can combine these if you want while creating segments.
Thanks,
Varun Kalra
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Hi Kapil,
I can answer some of your queries.
First, for integrating Target and AAM, there is no action required from your end. You just need to make sure Shared Audience is provisioned. Then all AAM segments will show in Target while creating Activity.
I will explain the use case in terms of AAM only:
This was all about onboarded trait in AAM. You can also have rule based traits, that qualify based upon the real time activity of the users. You can combine these if you want while creating segments.
Thanks,
Varun Kalra
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Thanks for your answer Varun,
My intention is to use multiple attribute value uploaded in Customer attributes and use them to deliver the AEM experience.
Can you please help in providing the steps to achieve it?
Thanks
Kapil Malik
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Hi Kapil,
I believe the initial reply to this question answers this, as every ID will have multiple key value pairs, so they are multi valued attributes.
In order to deliver a custom experience in AEM, you will have to integrate AAM with AEM.
You can check this recording for AAM and AEM integration:
Thanks,
Varun Kalra
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