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SCB21
Level 5
May 25, 2023
Solved

Cross-device data scaling down

  • May 25, 2023
  • 1 reply
  • 1673 views

Hi,

We are noticing the unique trait realization for the cross-device drop month over month.  Is there any reason why would that be the case especially when things are implemented properly?

Thanks

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    Best answer by Tof_Jossic

    What I meant is those marketing campaigns are typically drawing users back to your site. In that sense, stopping some of those campaigns or less campaigns than usual could potentially have an impact here.

    These issues are typically difficult to fully comprehend on a forum post so you may want to raise a support with our Customer Care, they may be able to spot something for you.

     

    Hope that helps

    1 reply

    Tof_Jossic
    Adobe Employee
    Tof_JossicAdobe Employee
    Adobe Employee
    June 12, 2023

    @scb21 One way to look at this is to use the trend report at trait level and show results by Cross-Device ID over a year or so, I assume this is what you are doing?

    Trait realization for cross-device IDs is done when authenticated and reasons for a drop could be external to the implementation itself:

     

    - Do you still have the same amount of traffic on the property or is it decreasing as well?

    - Did you maybe have active marketing campaigns drawing users to the site, that may have ended at the time the drop started?

     

      S
      SCB21Author
      Level 5
      June 12, 2023

      Hi @tof_jossic,

      I have checked the traffic and it seems to be consistent.  Marketing campaigns have been less than usual, however, wouldn't that show up as traffic though?  

      Thanks

        Tof_Jossic
        Adobe Employee
        Tof_JossicAdobe EmployeeAccepted solution
        Adobe Employee
        June 15, 2023

        What I meant is those marketing campaigns are typically drawing users back to your site. In that sense, stopping some of those campaigns or less campaigns than usual could potentially have an impact here.

        These issues are typically difficult to fully comprehend on a forum post so you may want to raise a support with our Customer Care, they may be able to spot something for you.

         

        Hope that helps

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