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SCB21
Level 5
May 20, 2022
Solved

Creating Time and Day traits in AAM

  • May 20, 2022
  • 2 replies
  • 1514 views

Hi,

How do we create traits for time and day in audience manager?

Thanks

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Best answer by gchung

From a pure tech point of view, tt can be achieved if you collect the time and day as part of the data collection.

e.g. if you are using Adobe Analytics server side forwarding then a plugin or client-side code can be used to populate time or day variables here

 

The use-case is important if you want to retarget users who have visited on a Monday then creating the Traits and Segments in Audience Manager using the above is appropriate. i.e. The users will qualify from the first Monday until the Trait expires.

 

However, if your use-case is to personalise a banner for users who visit the website on Mondays then the audience should be in Adobe Target (or other personalisation tool) so only qualify based on the current time.

 

Creating the audience in Analytics could work but bear in mind the latency factor.

2 replies

R
rich_seabrook
Level 3
May 27, 2022

as far as I know this is not possible... you need to create the segment in analytics, and then share to experience cloud - it will then appear in audience manager under the relevant report suite 

L
lp87
June 8, 2022

I am experiencing the same issue

G
Adobe Employee
gchungAdobe EmployeeAccepted solution
Adobe Employee
June 1, 2022

From a pure tech point of view, tt can be achieved if you collect the time and day as part of the data collection.

e.g. if you are using Adobe Analytics server side forwarding then a plugin or client-side code can be used to populate time or day variables here

 

The use-case is important if you want to retarget users who have visited on a Monday then creating the Traits and Segments in Audience Manager using the above is appropriate. i.e. The users will qualify from the first Monday until the Trait expires.

 

However, if your use-case is to personalise a banner for users who visit the website on Mondays then the audience should be in Adobe Target (or other personalisation tool) so only qualify based on the current time.

 

Creating the audience in Analytics could work but bear in mind the latency factor.

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