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Creating LAL and Influential Triats

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Level 2

Hi,

I am noticing a high overlap between segment due to the LAL trait and I am wondering if 'influential traits' can play a part on this.  If I exclude anything that are part of the influential trait, would that help decrease the overlap. 

Thanks

 

2 Replies

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Level 1

Hi there,

 

Adding those influential traits as suppression condition in the segment will help, but that may not remove all of the overlapping devices, as that depends upon the accuracy and reach settings that you selected while creating the algo trait.

 

Thanks,

Varun Kalra

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Level 2

Hi Varun,

 

Would you be able to let us know what goes into the algorithm for look-a-like model?

 

Thanks