Creating a control group from an AAM Segment | Community
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T
talanchen
Level 2
May 14, 2020
Question

Creating a control group from an AAM Segment

  • May 14, 2020
  • 1 reply
  • 3744 views

Hi all,

 

Is it at all possible to create a control group from an AAM Segment? The channel I intend to use this is via Google Display ads.

 

Cheers,
Talan

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    1 reply

    snielson
    Adobe Employee
    snielsonAdobe Employee
    Adobe Employee
    May 21, 2020

    Hi Talan,

     

    Please look into our documentation for Audience Labs. Using Audience Labs, you can set aside a segment control group while testing the efficiency of the segment and test groups with different destinations.

    https://docs.adobe.com/content/help/en/audience-manager/user-guide/features/audience-lab/audience-lab.html

     

    Regards,

    Shane

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