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Creating a control group from an AAM Segment

talanchen
Level 2
Level 2

Hi all,

 

Is it at all possible to create a control group from an AAM Segment? The channel I intend to use this is via Google Display ads.

 

Cheers,
Talan

1 Reply
snielson
Employee
Employee

Hi Talan,

 

Please look into our documentation for Audience Labs. Using Audience Labs, you can set aside a segment control group while testing the efficiency of the segment and test groups with different destinations.

https://docs.adobe.com/content/help/en/audience-manager/user-guide/features/audience-lab/audience-la...

 

Regards,

Shane