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OMGAudiences
October 12, 2020
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Can you insert Target audiences into URL?

  • October 12, 2020
  • 2 replies
  • 1249 views

Looking to run a split test using other data overlays in a complementary solution.

 

Is there a way to randomly split the traffic in Adobe (Target or AAM) and insert that designation in the URL under "Campaign=" or some other parameter?

 

Thank you!

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Best answer by shweta_singh

Hi @omgaudiences ,

 

We can split the traffic in audience manager using audience lab for testing creatives across destinations.

Audience Lab create mutually exclusive test segments in Segment Test Groups to compare and measure effectiveness of different destinations(S2S/URL).

 

More Information about audience lab and its usage is given here.

 

Regards,

Shweta

2 replies

S
Adobe Employee
shweta_singhAdobe EmployeeAccepted solution
Adobe Employee
October 13, 2020

Hi @omgaudiences ,

 

We can split the traffic in audience manager using audience lab for testing creatives across destinations.

Audience Lab create mutually exclusive test segments in Segment Test Groups to compare and measure effectiveness of different destinations(S2S/URL).

 

More Information about audience lab and its usage is given here.

 

Regards,

Shweta

Joshua_Eisikovi
Adobe Employee
Joshua_EisikoviAdobe Employee
Adobe Employee
October 13, 2020

Hi @omgaudiences 

From a Target perspective, you can split the traffic allocation between experiences in a given Target activity.

 

More details here, step 10.

 

Thanks

Joshua

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