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SOLVED

Audience Optimization Reports

glennb29356951
Level 5
Level 5

Hello,

I've recently connected my DCM data to AAM and am learning the Audience Optimization reports. Are there any videos, presentations, summit sessions, recordings etc...?

Glenn

1 Accepted Solution
Varun_Kalra
Correct answer by
Community Advisor
Community Advisor

Hey Glenn and Shweta,

You can find that content on this page: Adobe Summit 2018 | The Digital Marketing Conference | March 25—29, 2018

Thanks,

Varun Kalra

View solution in original post

5 Replies
glennb29356951
Level 5
Level 5

I just found this but the link is dead. Does this session live anywhere?

S126    Stories Over Spreadsheets: Become a power user of Audience Manager Insights

  A main component of any marketing or advertising campaign is understanding the audience that is being targeted and optimizing the experience moving forward. Learn how to unlock the your audience footprint with the cutting edge reporting features of Adobe’s DMP, Audience Manager. Leverage Audience Optimization analysis for advertisers and publishers to gain deeper insights into the audiences you’re targeting and how the audiences you didn’t actively target contributed to performance.
In this technical session you’ll learn how to:

  • Use Audience Optimization reports for advertisers and publishers
  • Optimize your audience strategy in your media campaign
  • Enhance your overall segmentation strategy
  • Deepen your understanding of your audience
  • Gain insights into which campaign performance by audience
shweta_singh
Employee
Employee

Hi glennb29356951

Below is the link to one of the videos from adobe customer care office hours which includes information on Audience optimization reports:

Adobe Audience Manager: Advanced Reporting and Best Practices

You can also refer to below documentation links which talks about AOR in detail.

Audience Optimization Reports

Regards,

Shweta

glennb29356951
Level 5
Level 5

Thanks, but that video is useless.

The slides are not lined up with the audio. It is impossible to follow.

Any others?

I’d tried to watch that on previously but you cannot follow along. It is a waste of time. Glenn

shweta_singh
Employee
Employee

Hi glennb29356951

I am afraid that I am not aware of any other video links available.I will check with the team and let you know of their feedback.

Regards,

Shweta

Varun_Kalra
Correct answer by
Community Advisor
Community Advisor

Hey Glenn and Shweta,

You can find that content on this page: Adobe Summit 2018 | The Digital Marketing Conference | March 25—29, 2018

Thanks,

Varun Kalra

View solution in original post