Apple just announced that IDFA is now going to be opt-in as of iOS14 – what impact will it have on activating segments to app based destinations? | Community
Skip to main content
Varun_Kalra
Varun_Kalra
Level 9
July 15, 2020
Solved

Apple just announced that IDFA is now going to be opt-in as of iOS14 – what impact will it have on activating segments to app based destinations?

  • July 15, 2020
  • 3 replies
  • 3319 views

Hi,

 

I have few questions regarding Adobe's point of view on Apple's recent announcement on IDFA:

 

1) What impact will it have if mobile based segments are mapped to destinations that receive IDFAs? Will AAM gets restricted for performing device ID sync if a user does not allow tracking in app? 

2) Will impact the customer ID sync? If the customer has 2 mobile devices and the app in both the devices is opted-out for tracking? Can we still stitch those 2 devices of a user under one profile with customer ID sync and Profile Merge rules?

 

Thanks,

Varun Kalra

 

 

    This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
    Best answer by JesperAhlmann_loop

    Hi Varun,

    Looking at how the ATT works and what AAM can be used for, you would only need to restrict the collection of IDFA if the user opts-out.

    you collect that with "setAdvertisingIdentifier" in the AEP SDK.

     

    There is a bit more from Adobe in the AEP SDK guide on Adobe Experience Cloud & Apple’s IDFA, Privacy Announcements

     

    3 replies

    V
    v-hapan
    Level 1
    July 23, 2020
    Hey Varun, I have the same question and I was wondering if you were able to find anything on this topic?
    M
    MatiasBk
    Level 2
    August 20, 2020
    Related to your question: Do you also read the guidelines from Apple, so actually you need and iOS specific opt-in to even track using audience manager, if you're sharing with 3rd parties (DSP's)
    J
    JesperAhlmann_loopAccepted solution
    December 23, 2020

    Hi Varun,

    Looking at how the ATT works and what AAM can be used for, you would only need to restrict the collection of IDFA if the user opts-out.

    you collect that with "setAdvertisingIdentifier" in the AEP SDK.

     

    There is a bit more from Adobe in the AEP SDK guide on Adobe Experience Cloud & Apple’s IDFA, Privacy Announcements

     

    R
    rich_seabrook
    Level 3
    September 15, 2021

    Adobe's announcement says that they are 'currently working on making product updates to historically de-link IDFA in Adobe Audience Manager' - does that mean that IDFA will no longer be used anywhere in AAM? If so, do we know when that will happen?

     

    Rich

    Terms & ConditionsAccessibility statement

    Loading footer...