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DauletAr
May 14, 2024
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Adobe Audience Manager with Meta

  • May 14, 2024
  • 2 replies
  • 2636 views

Hi, dears!

 

I have a question about AAM connection with Meta:
We created destinations:

http://www.facebook.com/tr/?id=Meta Pixel Id&ev=Adobe-Audience-Manager-Segment&cd[segID]=%ALIAS%&noscript=1

 

Where ALIAS I need to put Segment ID or Legacy ID?

In your guide segment id is equal to 7 characters, in adobe audience manager is 8 characters.

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    Best answer by Tof_Jossic

    @dauletar good catch on the length of the segment ID 🙂 I'm afraid this is just a case of this documentation having been around for quite some time and the segment IDs are now 8 digits long (looks like we have exhausted the 7 digits)

     

    To answer your question, it is the %ALIAS% is for the segment IDs:

     

    %ALIAS%An Audience Manager macro, which will be dynamically replaced with the Audience Manager segment IDs that the site visitor qualifies for, delimited by comma (,)

    2 replies

    Tof_Jossic
    Adobe Employee
    Tof_JossicAdobe EmployeeAccepted solution
    Adobe Employee
    May 14, 2024

    @dauletar good catch on the length of the segment ID 🙂 I'm afraid this is just a case of this documentation having been around for quite some time and the segment IDs are now 8 digits long (looks like we have exhausted the 7 digits)

     

    To answer your question, it is the %ALIAS% is for the segment IDs:

     

    %ALIAS%An Audience Manager macro, which will be dynamically replaced with the Audience Manager segment IDs that the site visitor qualifies for, delimited by comma (,)
      D
      DauletArAuthor
      May 14, 2024

      Hi, can you clarify when we create audience in meta it gathers all visitors from .com, not only segment audience.

       

      And not automatically puts segment id in meta

        Tof_Jossic
        Adobe Employee
        Tof_JossicAdobe Employee
        Adobe Employee
        May 14, 2024

        @dauletar so you are referring to step 3 in this same document.

        What Meta will count is dependent on the way the WCA has been created, if you generate that audience by making sure it equals just a single Segment ID, then you will likely catch that audience only (or at least a similar count to the AAM Real-time Segment Population)

          B
          Bus_Simulator_UltimateMo
          October 7, 2024

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