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Zeroes Appearing in Row Results in Free Form Table

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JohnRog
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JohnRog
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11-05-2021

I keep getting these "0" value rows in my free form table. I have tried creating a segment that excludes visits or page views if they are not "greater than zero". Has anyone ever had this issue? Is this possibly related to our implementation of Adobe Analytics? I have already tried adding the page view or visits metric exclusion in my segment, but it is not working (i.e. page view is greater than 0).

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jeff_bloomer
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13-05-2021

@JohnRog 

Meanwhile, I know I've blurred out a lot here, but hopefully this gets the point across, because it has to do with how segmentation and specific variables behave, particularly when you break down variables.  The first variable is a navigation variable, and I am breaking it down by a success dimension, and then I'm showing the Unique Visitors in one column and the success metric for the first eVar in the second column and the breakdown evar's metric is in the THIRD column.  You'll notice I have ZEROES in the second column, which is perfectly fine, but I would have to explain that to someone who does not normally use Adobe Analytics.

jeff_bloomer_0-1620925802710.png

For the sake of argument, let's say for All unique visitors who come to the website, I want to see all navigation clicks who are first clicking specific navigation sections on the top of the site, but then how many people sign up for the newsletter through a specific interface?
Make sense?

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jeff_bloomer
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13-05-2021

Here's the thing about "0."  Sometimes the value that's being displayed as zero may be a value that is actually less than zero, but it's not being displayed because it's being rounded UP.
However, I also see Bounce Rate as one of your Success Metrics, and like @PratheepArunRaj said, that's why you're seeing zero results as well.

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PratheepArunRaj
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11-05-2021

Dear John,

If you use metrics like Exit Rate, Bounce Rate, Entry Rate etc., you will see the values with '0' because these metrics are common to visits and thus will not apply to individual line items.

Thank You, Pratheep Arun Raj B | Xerago | Terryn Winter Analytics

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jeff_bloomer
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11-05-2021

Hi @JohnRog,

An output in your data the way you describe it would likely not have to do with the implementation itself.  Are you observing these zeroes at the base levels of your report or in breakouts?
Being a visual person, if you could just provide couple of visuals of what you're encountering, it would be very helpful, even if you have to blur out some headings to protect your data.

Thanks!