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Why Visits is more than "Clicks" in Google Search Console?

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H_L
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02-03-2021

We are monitoring several subdomains end-to-end data.

In one of the subdomain, it's find in AA, the "Visits" from Search Engine (Adobe Default) is about 2-3 times more then "Clicks" in Google Search Console data, which has never been found in any of rest subdomains.

(PS: We see there are rest of Search Engines, e.g. Bing, after breakdown referrer = Google, same result: Visits is much more than "Clicks")

H_L_0-1614739776457.png

H_L_1-1614739833729.png

 

Any possible reason on settings (e.g. internal URL filters) or tracking code implementations, user behaviors?

 

By the way,

If a user visit 5 times, the first time by clicking the search result then add to bookmark, then the rest 4 times visit from bookmark:

In AA, only 1 visit credits to "Google" and "Search Engine Type", the rest 4 visits credit to "Bookmark/Typed".

Is this correct?

 

 

Thanks in advance for your inputs.

H

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Khurshid_Alam
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Khurshid_Alam
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04-03-2021

Regarding your last question, the answer is yes. Search Engines do not persist beyond a visit. So, the subsequent hits will be credited to Typed/Bookmark.

 

The question about why number of visits is higher than clicks in Google, I would say both are different tools and have different logics to calculate visits/clicks. Someone with the knowledge of both Adobe Analytics and GA can provide a better explanation.

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