I assume that when a visit starts, it would always correspond to have Hit Depth 1. Therefore, occurrences for Hit Depth 1 should be equal to grand total visits. However, this is not the case. Occurrences for Hit Depth 1 is less than total visits. Why?
Occurrences for Hit Depth 1 less than total visits is possible in case of Mid-night / Roll over visits.
For example, a user started a visit at 11:45 PM on Jun. 1st hence got the Hit Depth 1 set to Jun. 1st but visit is not over yet.
Second hit made by the same user - Jun. 2nd at 12:05 AM (within 30 minutes of inactivity) in continuation of visit started on Jun 1st. In this case Hit Depth 2, Hit Depth 3 and so on will be seen in the reporting for Jun. 2nd and NO Hit Depth1 for this user on Jun. 2nd as it was made on Jun. 1st
Suppose there was one more visitor who started the visit on Jun 2nd at 3 PM(Hit Depth 1)
So in reporting for Jun. 2nd, Hit Depth 1 has Occurrence = 1 but Total visit = 2. Please refer the highlighted data in the screen shot below:
Hi @angela003 , I guess its because of you are looking at 2 different reports. Consider the following example:
If you have 3 visits with 1 hit, 2 hits & 3 hits respectively. For each visit, hit depth 1 has 3 occurrences but if you check for visits with hit depth = 1, it will give you 1 visit, as for the other 2 visits, hit depth is 2 & 3 respectively, hence for for hit depth = 1 you would only see 1 visit in return.
Occurrences tells you about how many times a value has occurred, so if you look for occurrences of hit depth = 1, it occurred 3 times (for each visit) but for visits, it will give you 1.