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Why do we use page names instead of URLs in Adobe analytics?

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Can anyone help me in clarifying a doubt why we use pagename instead of URLs in Adobe Analytics?

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Correct answer by
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There are several problems with basing reports on URLs.  Here's one of the biggest:  the same page may have multiple 'urls', reflecting campaigns or other query parameters. 

E.g.:  mysite.com/page1 and mysite.com/page1?cid=456 is recorded as two separate URLs, but they are the same page.  PageName is therefore the much preferred option.

Hope this helps.

 

Chris

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6 Replies

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Employee

Hi Hari,

Thanks for reaching out to the community. 

Could you please elaborate the context of the question as Adobe Analytics could track both the page names and page URl's for its reports. This would help us in answering your question better. Thanks!

Tanmay

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Level 2

Thank you for your response.

My question is, when there is a provision to pull the reports using URL, why people prefer pagenames? Isn't URL report appropreate or any other reason behind it?

 

Best regards,

Hari Prasad

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Correct answer by
Level 2

There are several problems with basing reports on URLs.  Here's one of the biggest:  the same page may have multiple 'urls', reflecting campaigns or other query parameters. 

E.g.:  mysite.com/page1 and mysite.com/page1?cid=456 is recorded as two separate URLs, but they are the same page.  PageName is therefore the much preferred option.

Hope this helps.

 

Chris

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Level 2

Chris Biber wrote...

There are several problems with basing reports on URLs.  Here's one of the biggest:  the same page may have multiple 'urls', reflecting campaigns or other query parameters. 

E.g.:  mysite.com/page1 and mysite.com/page1?cid=456 is recorded as two separate URLs, but they are the same page.  PageName is therefore the much preferred option.

Hope this helps.

 

Chris

 

Yes, this is very informative. Thank you for your answer.

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Level 2

We prefer to use Page name instead of URL to understand the report in easy way. Tons of URL will be slight difficult to understand as which URL belongs to which page. But if use use friendly page name, then it will make more sense while analyzing the report.

E.G. www.mysite.com/home can be defined as Homepage

        www.mysite.com/womencategory can be defined as Women Landing Page etc

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I think it is also true that using a page name will accommodate a change to the URL - for example if it's put in a different directory. By keying off the page name the metrics can follow the page to the new URL location. Helpful with company or product re-organizations.

BK