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Where to look up non US geo_dma values?


Level 1

Hey, where can I look up the DMA name for the codes as seen in the geo_dma field of clickstream? The U.S. Nielsen DMAs are easy enough to find online, but we're seeing lots of non - US codes (752, 36101, 826041, ...) and we don't know what these represent. Thanks

1 Reply


Employee Advisor

These details are provided 3rd party to Adobe. If the Data Feed doesn't contain the lookup file corresponding to the geo_dma, I don't think we make this information available. You may want to check with Digital Envoy for more details.