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What does the Adobe Analytics segment "Visits from Natural Search" mean? Does it refer to organic searches?

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Level 1
Level 1
2/9/23 11:14:57 PM

Hi all,

 

Just wondering if you know what does the Adobe Analytics segment "Visits from Natural Search" mean? Does it refer to organic searches? It’s definition is Visits where Paid Search = Natural. Wanted more understanding on this segment.

 

Many thanks!

Kind regards

Jenny

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2/10/23 6:29:31 AM

Yes, in AA terminology, Natural Search = organic search.

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Correct answer by
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Community Advisor
2/10/23 6:29:31 AM

Yes, in AA terminology, Natural Search = organic search.

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