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jonathand851704
jonathand851704
February 2, 2017
Solved

What does session refresh actually mean?

  • February 2, 2017
  • 2 replies
  • 26448 views

So we've been neglecting it for a long time now within our reporting by taking it out... but the curiosity got the better of me.

Could someone please help me and my team understand what session refresh actually means within the Last Touch Marketing Channel report? 

 

See attached for a reference. 

 

Thanks! 

    Best answer by andrew_r-GrfLbX

    Hi there,

    Session refresh can mean a few things:

    1. Internal URL filters are wrong
    2. Not all pages of the site are tagged
    3. Long videos or content pages
    4. Landing page load times are long
    5. Redirects
    6. Cross Domain issues

    If you're having issues with high session refresh (I think Adobe considers high to be over 4%) then take a look at your internal URL filters (if you're admin), and a full site tagging audit.

    I had big issues with session refresh caused by cross domain issues and visitor ID not carrying over the same VID. This has been resolved with the latest updated to the VisitorID API and using the crossdomain function.

     

    Check out this blog article for info: https://blogs.adobe.com/digitalmarketing/analytics/marketing-channels-5-steps-to-troubleshoot-session-refresh/

    2 replies

    andrew_r-GrfLbX
    andrew_r-GrfLbXAccepted solution
    February 3, 2017

    Hi there,

    Session refresh can mean a few things:

    1. Internal URL filters are wrong
    2. Not all pages of the site are tagged
    3. Long videos or content pages
    4. Landing page load times are long
    5. Redirects
    6. Cross Domain issues

    If you're having issues with high session refresh (I think Adobe considers high to be over 4%) then take a look at your internal URL filters (if you're admin), and a full site tagging audit.

    I had big issues with session refresh caused by cross domain issues and visitor ID not carrying over the same VID. This has been resolved with the latest updated to the VisitorID API and using the crossdomain function.

     

    Check out this blog article for info: https://blogs.adobe.com/digitalmarketing/analytics/marketing-channels-5-steps-to-troubleshoot-session-refresh/

      E
      Elle1378
      August 30, 2024

      Hi @andrew_r-grflbx 

      I saw this response and thought it may be  a relevant thread to ask whether there are some best practices in identifying whether the internal filters are working correctly and that Internal traffic is as expected. In my organisation we have 10 internal traffic filters, we also have a few subdomains. Is there a good way to double-check there is nothing suspicious going on?

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