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Video-Campaign Data through Advertising Analytics

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Level 2

Hi,

 

we have the Advertising Analtics feature implemented to sync data from our Google Ads account to Adobe Analytics. Pretty much all of the campaigns are synced perfectly except video type campaigns. Does someone know, why video campaigns are not supported for the import?

 

Thanks and best regards
Christoph

1 Reply

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Employee Advisor

@chrisludwig87 Advertising analytics support only search format ads, and hence you might be seeing Video campaign ads in adobe analytics as unspecified and unclassified because of unsupported ad format

 

You can read about the integration here

https://experienceleague.adobe.com/docs/analytics/integration/advertising-analytics/overview.html

 

Hope this helps